Ethical Hurdles at the Base of the Pyramid

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water drops

Micro Drip is a company that is committed to demonstrating the highest level of ethical behavior. Unfortunately in Pakistan, that makes our job even more difficult than it already is.

Besides the obvious benefit of helping farmers earn more with less, Micro Drip’s work has the added benefit of helping Pakistan address its impending water crisis. Currently, Pakistan is under a severe threat of water scarcity, according to the current level of per capita water availability, which hovers just above 1,000 cubic meters of water per person. The World Health Organization has set 1,000 cubic meters of water as the minimum amount of water necessary to satisfy basic needs for food, drinking water, and hygiene. At the current rate of decline, Pakistan is projected to reach 886 cubic meters of water availability per person in the year 2020, well below the minimum threshold.

In light of these issues, the Pakistani government has enacted a number of programs designed to increase water efficiency, including a US$ 1.3 billion program for subsidizing drip irrigation. On the surface, this seems like it would ideally suite Micro Drip, but the proposal was written primarily with the highest quality orchard drip irrigation systems in mind. Micro Drip’s innovation is being able to reduce the price of drip irrigation so that it is more accessible to poor farmers, but this same innovation is making it much more difficult for us to qualify for the subsidy.

Recently, we had a discussion with a government representative who asked us why we had flagged our products in the beginning as not meeting certain government specifications. He questioned why we did not simply forge certification documents and place fake labels on our material in order to qualify for the subsidy. This same representative also alluded to the fact that other drip irrigation companies are doing just that. By doing what is right, we have made the path before us even more complex, but we wouldn’t have it any other way.

Photo Credit: Hans Splinter

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